Alune – Crimson Bloom Maxi Dress – Watson & Jones™

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Alune – Crimson Bloom Maxi Dress

Alune – Crimson Bloom Maxi Dress

Alune – Crimson Bloom Maxi Dress

Alune – Crimson Bloom Maxi Dress

$290.00 $59.95

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Turn Heads with Every Step – Wrap Yourself in Crimson Elegance

Discover effortless beauty with the Aluné – Crimson Bloom Maxi Dress, a vibrant statement piece that captures the joy of summer and the timeless charm of floral design. With bold red blooms blooming across a soft ivory backdrop, this dress brings out your inner confidence and makes every outing feel like a special occasion.

Aluné flatters all body shapes with its relaxed silhouette and lightweight, breathable fabric. The soft V-neckline, loose sleeves, and cinched waist create a graceful flow that moves with you — whether you're walking through a market, enjoying brunch with friends, or soaking up sun on holiday.

The oversized floral pattern isn't just eye-catching — it’s mood-lifting. Bright green foliage and crimson petals pop with life, offering a bold yet refined look that transitions effortlessly from day to evening. Dress it up with sandals and accessories or keep it casual with a woven tote — Aluné is as versatile as it is unforgettable.

✨ Why You'll Fall in Love with Aluné:

Rich, vivid floral design that stands out
Ultra-comfortable, breezy material for all-day wear
Flattering cut suitable for all body types (S–3XL)

Aluné isn’t just a dress. It’s your new signature piece — made to be remembered.

Size Fit

Runs Small True to Size Runs Large

This item is designed to fit true to size. For the best fit, we recommend choosing your usual size.

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As we prepare to say goodbye and close the doors at Watson & Jones, we want to thank each and every one of you who has supported our family-run business over the years. Even during this final chapter, your satisfaction remains our top priority.

If for any reason you're not completely happy with your purchase, you can return or exchange it within 14 days of receiving your order. We'll do everything we can to ensure your 100% satisfaction — right to the very end!

Alune – Crimson Bloom Maxi Dress